The State of Competitive Intelligence Benchmark Report
40%
increase in battlecard adoption
"Crayon lets us scale to the thousands of go-to-market colleagues who we want to support with competitive intelligence."
Spencer Hong
Senior CI Analyst @ Alteryx
$6 Million
in influenced revenue achieved in less than a year
"Competitive intelligence needs to be as easy as possible for sales reps to consume. Crayon is the ideal solution to meet that need."
Kathy Thomson
Manager, Market Intelligence, Cognism
22%
increase in competitive win rate
"Crayon allows you to read between the lines of what your competitors are doing and quickly implement that into your enablement motion."
Nathan Teplow
Director of CI @ Salsify
Competitor Monitoring
- Intel in your inbox Start your day by reviewing the high-priority insights that Crayon automatically surfaces to your inbox.
- AI news summarization Crayon automatically distills articles about your competitors into takeaways that you can share with colleagues.
- AI importance scoring Efficiently analyze changes in your competitive landscape by sorting insights from high to low importance.
Content Creation
- Battlecards Put the intel sellers need to win competitive deals at their fingertips in Salesforce, Slack, Highspot, and other tools.
- Announcements Spotlight recent insights and battlecard updates that will make it easier for sellers to win competitive deals.
- Newsletters Keep everyone at your company up to date on the latest changes in your competitive landscape.
Sales Enablement
- Intel at your fingertips Find the intel you need to win competitive deals in Salesforce, Slack, and all your other favorite tools.
- Team leaderboard Learn from your teammates who consistently win competitive deals.
- 1:1 Coaching Get help from your manager as they monitor your performance against the competition over time.
Performance Metrics
- Win/loss analysis Prioritize competitors with data that tells you which ones give your sales team the most trouble.
- Engagement data Identify who is and isn't using battlecards and how that affects their performance in competitive deals.
- Influenced revenue Show senior leaders the amount of revenue that your battlecards have helped the sales team close.
In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and our win rate against a top competitor has tripled to 95%.
Alex Mackenzie
Director of Sales, Allego
We beat our competitors.
You can too.
See How Top B2B Teams
are using Crayon to Win
I have officially said goodbye to manually searching across multiple sources for the intel I need. Crayon surfaces real- time, impactful insights — automatically. My compete program will never be the same.
Shelby Schaefer
Senior Product Marketing
Manager, Reputation
Competitive intelligence isn’t just about collecting data - it’s about activating it. When insights are transformed into action and shared across the business, they drive real results. Our win rate increased from 16% to 45%.
Carolyn Klinger
Director of Market &
Competitive Intelligence, Affinity
We have Crayon integrated into Slack, Teams, Salesforce — the places where our teams already work. They no longer have to sift through documents to find competitive intel or switch between platforms because Crayon is like having a personal CI expert ready to help at a moment’s notice.
Vinod Sreedharan
Product Marketing and Strategy, Archer
Sparks (Crayon’s AI Feature) has been my go-to for keeping our marketing team ahead of the curve. I can run a Spark to stay on top of competitors’ strategic moves, narratives, events, news, social media, and PR. When I showed everyone how much time Crayon can save, they were blown away. I have Sparks that automatically run weekly and monthly to keep everyone up-to-date on the competition
Lisa Gonzales
Senior Competitive Intelligence
Manager, Bloomerang
Competing in a crowded market means our sellers have a lot of information to digest. The sales team flocked to Crayon because they can very quickly find the intel they need, which is helping them daily across their deals.
Lisa Parades
Lead Product Marketing Manager, Market
and Competitive Intelligence, Oyster
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Battlecard Templates
Get a head start on creating battlecards that your sellers will love.
No more manual competitor research
Get a demo to see how Crayon monitors your competitors, alerts you to relevant intel, and enables your sales team to win deals.